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... didn't know that .... !
'Bovlled' over by Bovril's entrepreneurial history !
: )
No beef over Bovril's veggie move
http://news.bbc.co.uk/1/hi/england/staffordshire/4023239.stm
Bovril, the beefy drink beloved of football fans, has been stripped of
its main meaty ingredient in a bid to boost sales, its maker has
confirmed.
Unilever says vegetarians can now enjoy the drink and the move will counter concerns overseas in the wake of BSE.
The drink's usual 40% of beef stock has been replaced with a savoury yeast mix at the firm's Burton-on-Trent factory.
Unilever said in blind taste tests 10% did not notice any difference and 50% preferred the new product.
'Strong affection'
A spokesman for the firm said a long-term decline in sales had prompted the move.
"It was not an easy decision to make because we know people like the taste of beef," he added.
"Many people have a strong affection for the Bovril brand but that doesn't necessarily come through in sales.
"In blind taste tests we have conducted 10% didn't notice any difference in
taste, 40% preferred the original and 50% preferred the new product.
Non-halal meat
"We have seen a long-term decline in sales, particularly
in our export market, which used to account for 20% of sales, but has
dropped to 7%.
"One of the areas where we think we can grow sales is in this export market, particularly in Asia, where it is very popular.
"In Malaysia they stir it into porridge and coffee but the government there was becoming quite restrictive on non-halal meat.
"There were also a lot of limitations put in place because of BSE.
'Electric fluid'
"In addition we wanted to broaden the user base and it is now suitable for
vegetarians as well."
Bovril was invented by Scotsman John Lawson Johnston after he won a contract
to supply one million cans of beef to the French army.
The name Bovril derives from a name Mr Johnston found in a book.
Vril was "an electric fluid" which according to the book
"cured diseases and established equilibrium of natural powers". The
Latin word for beef is bos.
In 1884 Mr Johnston returned to London and set up a small factory in Trinity
Square. Production switched to Staffordshire in 1968.
I am still looking around for my favourite brew "Bovril Beef Extract".
Stirring a teaspoonful in a glass of hot water makes an appetizing and nourishing drink.
But nowadys we can only find Bovril Chicken and Bovril Soup Stock...
Sadly, no more Bovril Beef Extract ... 
Anyone knows where it can be found?
Hi guys,
any idea where can i find the book for David Bensimon thats quoted on the bt, seems interesting. hehe got free online version bo
By the way, Elfin has a high standing in iPunter's books...
A highly respected and knowledgeable member in market matters... hehehe... 
'ello.
yeps, elfie prefers the nick of ipunter. easier to type.
sick. trying to recover from a cough. usually spend whole day sleeping. apart from watching the market. ah well, free now since i'm jobless.
A : maybe becos iPunter is back ... and his hearty laughter! *wink*
Q : how come now still got tremors?
aftershock after so many hours?
: )
And I believe
Elfin is also more used to to
iPunter... hehehe...
Of course... enjoy yourself...
And the
jiu... hehehe...
iPunter
Yeah. Somehow I prefer iPunter more than Mani.....
A fetish affinity, I must say ....
Lausk22... :)
Hahaha... I knew you'd be happy to see your old pal back...
So now we can "lai lai lai, ya... wo men lai gan yi bei hao jiu..." hehehe...
how come now still got tremors?
aftershock after so many hours?
Welcome back iPunter,aka Mr Mani
nin hao. lailai women lai ganbei...:)
hondastream : thank you very much for ur well wishes . same to u ! hope the sites are useful to u !
: )
iPunter , Supreme ! ...
very happy to see back again ! hahaha !
what is Sentosa without Merlion and what is SJ without ur input ...but a dull place ..hahaha !
(we wish Dr.Manikamaniho aka Dr. Manikamaniho takes a good rest and fully re-charged before he re-appears again ..hahaha ! )
did u read today's ST ... one could get a Doctorate for $500 ....hahaha !
-------------------------------------------------------------
thank u for recommending the book ...
need to emphasize that all this while i had been concentrating on TA and had just touched slightly on FA ..only some superficial knowledge gathered from victorian's talk and a guidance from terencefok and a bit here and a bit there... hence can't claim that my arsenal is loaded ... hahaha !
.. and glad to see u back iPunter !
: )
eh? how come iPunter is back?
What happened to Mani?
BasseerAhmed... :)
You've got TA, FA , etc...
This book, first published in 1983, may complete your stock investment arsenal...
"The Tao Jones Averages:
A Guide to Whole-Brained Investing "... 
baseerahmed --- thanks for your kind tinker.
yes priceless. Many good health and good investment return. for yourself and each and everyone.
Thanks.
No wonder I felt some virtigo and out of sorts at that moment...
7.2-magnitude quake hits Indonesia, tsunami warning issued
Posted: 25 February 2008 1650 hrs
